Video Posters

An American company has figured out a way to bring posters to life:

Using cutting-edge technologies, XYZ RGB can turn an eight-second video into a full-colour hologram and place it in a plastic film that can be posted in malls, pasted to billboards or even wrapped around a can of soup. The energy needed to make it work? Only a source of light.

The funniest part to me is the reaction of the Chinese Olympic Games Committee when they were presented with the idea of using the posters:

“They told us they didn’t believe us … that we had doctored the footage somehow,” said Mr. Kungl. His response has been to send Mr. Nyhuus to China with the posters to show the skeptics the technology first-hand. Mr. Nyhuus leaves for China on Friday.

“According to them this isn’t supposed to exist,” said Mr. Nyhuus, pointing to the 3-D Terminator 2 poster which was created for Mr. Cameron.

Check out this demonstration (flash video) and tell me what you think!

[via Wicker]

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